Chapter Three — Systems in Public
Trust travels through systems.
One institution, many mother tongues — and the campaigns through which a country speaks to itself.
Section Eight — Localization
Nothing arrives feeling imported.
- International organisations
- Foreign insurers
- Embassies
- Development agencies
- Multinationals
- Maps
- World regionsForty-seven counties
- Language
- Global EnglishKiswahili, English, mother tongue
- Photography
- Stock imageryCommunities, photographed at home
- Colour
- Corporate contrastSoftened earth and highland light
- Voice
- Imported authorityLocal familiarity
Keep scrolling: the institution stays the same, and the country it speaks to becomes unmistakably present.
Section Nine — Public Campaign Systems
Campaigns are living timelines, not posters.
- VaccinationHealthClinics, radio, chiefs' barazas, SMS
- Road SafetyTransportHighways, matatu fleets, schools
- TourismIdentityEmbassies, airports, global press
- InvestmentEconomyMissions, county desks, investor portals
- EnvironmentLandCounties, schools, community forests
- EducationKnowledgeEnrolment drives, parent communication
- TaxRevenueFiling seasons, SME clinics, portals
- National CelebrationsCultureStadiums, broadcast, public squares
- Election AwarenessTrustRegistration, civic literacy, results
- Behaviour ChangeSocietyLong horizons, patient measurement